The Cobbler’s Children Problem: Why Your Agency Needs Its Own Marketing System There’s a well-worn joke in the agency world: the cobbler’s children have no shoes. Agencies pour expertise into building lead generation systems for clients while their own new-business pipeline runs on referrals, luck, and the occasional cold DM that goes nowhere. If that … Read more
How to Sell a CRM Platform to Real Estate Agents Introduction: The Marketing Agency’s Greatest Irony There’s an old saying: “The cobbler’s children have no shoes.” In the marketing world, this translates to agencies that excel at marketing their clients but struggle to market themselves effectively. You know the story—you’re so busy delivering results for … Read more
How to Get Real Estate Agent Clients for Your Agency The irony is almost painful. Digital marketing agencies that create brilliant campaigns for their clients often struggle to generate leads for themselves. It’s the classic “cobbler’s children have no shoes” problem—you’re so busy delivering results for others that your own marketing takes a backseat. But … Read more