Features · Automation & Workflows

Put Your Follow-Up, Nurturing & Operations on Autopilot

Build visual workflows that respond to leads in seconds, nurture them for weeks, and handle the repetitive tasks that eat your day — so you can focus on the work that actually makes money.

80%
Of Sales Need 5+ Follow-Ups
5 min
Response Time = 21× More Conversions
15 hrs
Saved Per Week With Automation
+391%
More Conversions With Drip Sequences

The Follow-Up Problem

Most leads don’t convert because nobody followed up — not because the lead was bad.

🧠

Manual Follow-Up

❌ Leads sit for hours or days
❌ Forget to follow up after day 2
❌ No system = no consistency
❌ Repetitive tasks eat your day
❌ Balls dropped constantly
❌ Can’t scale past 1 person
🔗

Zapier + Patchwork Tools

⚠️ Breaks when tools update
⚠️ Limited logic (no if/then)
⚠️ Expensive as you scale
⚠️ Data scattered across apps
⚠️ Debugging is a nightmare
⚠️ Slow — minutes, not seconds

LeadSites Automation

✅ Instant response in seconds
✅ Multi-day nurture sequences
✅ If/then logic & branching
✅ All data in one system
✅ Visual builder — no code
✅ Included in every plan
Visual Workflow Builder

Drag-and-Drop Automation Anyone Can Build

No code, no Zapier, no developer needed. LeadSites gives you a visual canvas where you drag triggers, actions, conditions, and wait steps into a workflow — then turn it on and let it run.

Triggers — Form submitted, tag added, appointment booked, pipeline changed, invoice paid, and dozens more.
Actions — Send SMS, send email, add tag, move pipeline, create task, send voicemail, add to list, notify team.
Conditions — If/then branching based on tags, responses, time elapsed, lead source, or any CRM field.
Wait steps — Pause 5 minutes, 2 days, or until a specific event occurs (like “replied” or “booked”).
New Lead Follow-Up
● Active 247 enrolled
🔔
Trigger
Form Submitted
Contact Us form
📱
Action
Send SMS
Instant · “Thanks {{name}}!”
⏱️
Wait
5 minutes
📧
Action
Send Email
Welcome email + booking link
If / Then
Contact replied?
YES ✓
✅ Create Task
“Call back hot lead”
NO ✗
⏱️ Wait 2 days
Then send follow-up

The Speed-to-Lead Sequence

Respond in 5 seconds, nurture for 30 days — automatically. This is the #1 workflow every business should run.

📱
Instant SMS
0 seconds
“Hi {{name}}, thanks for reaching out! We’ll call you shortly. Reply with your best time.”
📧
Welcome Email
5 minutes
Branded email with services overview, trust signals, and booking link.
🎤
Voicemail Drop
1 hour
Pre-recorded voicemail from the owner. Personal touch without making the call.
📱
Follow-Up SMS
Day 2
“Hey {{name}}, just checking in. Still need help with {{service}}? Book a time here →”
📧
Social Proof
Day 4
Email with customer testimonials and before/after photos. Builds trust.
🔥
Urgency SMS
Day 7
“{{name}}, we saved a spot for you this week. Our schedule fills fast — book now before it’s gone.”
🛑 Smart Stop: If the contact replies, books, or converts at any point — the sequence stops immediately.

Pre-Built Workflows — Just Activate

Don’t build from scratch. Start with proven templates and customize for your business.

🚀

New Lead Response

6 steps · 7 days

Instant SMS → Welcome email → Voicemail → Follow-ups → Social proof → Urgency. The complete speed-to-lead system.

SMS Email Voicemail Task
📅

Appointment Reminders

4 steps · 3 days

Confirmation → 72h email → 24h SMS with reply confirm → 2h day-of SMS. Reduces no-shows by 58%.

SMS Email

Review Request

3 steps · 3 days

Sentiment check → Route to Google (happy) or private form (unhappy) → Gentle 48h follow-up for non-responders.

SMS Email If/Then
🚫

No-Show Recovery

3 steps · 3 days

SMS 30 min after miss → Rebook email day 1 → Final SMS day 3 with easy rebook link. Recovers 35%+ of no-shows.

SMS Email Pipeline
💤

Re-Engagement

4 steps · 14 days

Wake up cold leads. “We haven’t heard from you” SMS → Value email → Special offer → Final check-in. Revives 12–18% of dead leads.

SMS Email Tag
🎂

Birthday & Anniversary

2 steps · 1 day

Automated birthday SMS with special offer → Follow-up email. Personal touch that drives repeat business and referrals.

SMS Email
📞

Missed Call Text-Back

2 steps · Instant

Automatically text anyone who calls and doesn’t reach you: “Sorry we missed your call! How can we help? Reply here or book a time →”

SMS Auto
💳

Invoice Follow-Up

3 steps · 14 days

Payment reminder at 3 days → Friendly nudge at 7 days → Final notice at 14 days. Get paid faster without awkward conversations.

SMS Email
🔄

Post-Service Follow-Up

4 steps · 30 days

Thank-you SMS → Review request → 2-week check-in → 30-day upsell/referral ask. Maximizes lifetime value per client.

SMS Email Tag

Triggers & Actions

Connect any event to any action. The building blocks of powerful automation.

🔔 Triggers (When This Happens…)

Form submitted
Appointment booked / completed / no-show
Pipeline stage changed
Tag added or removed
Invoice paid / overdue
Missed phone call
Email opened / clicked / replied
Birthday / custom date field
Customer replies to SMS
Manual trigger / bulk action

⚡ Actions (…Do This)

Send SMS / MMS
Send email
Drop ringless voicemail
Add/remove tag
Move pipeline stage
Create task / assign to team member
Send internal notification (SMS/email/Slack)
Add to / remove from workflow
Update contact field
Send webhook / Zapier integration

LeadSites vs. DIY Automation Stacks

One platform vs. stitching tools together with duct tape and Zapier.

Feature LeadSites Zapier + Tools ActiveCampaign
Visual workflow builderBasic
If/then branchingLimited
Wait steps & delaysLimited
SMS automation✅ (built-in)Extra tool needed❌ (add-on)
Email automationExtra tool needed
Voicemail drops
Trigger speedSeconds1–15 minutesSeconds
Pre-built workflow templates✅ (9+ included)Limited
Built-in CRM✅ (basic)
Website builderLimited
Funnels & landing pagesLimited
Online bookingExtra tool needed
Reputation managementExtra tool needed
Unified inbox
Payments & invoicingExtra tool needed
Price From $97/mo
(everything included)
$20–$69/mo
(Zapier alone, + every connected tool)
$29–$259/mo
(email only, no SMS/booking/site)

Automation by Industry

Every business has different workflows. Here’s how the top verticals use LeadSites automation.

🔧

Home Services

Speed-to-lead SMS + voicemail → booking link → appointment reminders → post-service review request → seasonal maintenance reminder 6 months later.

Plumbers · HVAC · Electricians · Roofers
🏥

Healthcare

New patient welcome → intake form → appointment reminders → post-visit review → 6-month recall for cleaning/checkup → re-engagement for lapsed patients.

Dentists · Chiropractors · Med Spas
🏠

Real Estate

Listing inquiry → instant property details → agent assignment → 12-month nurture with market updates → post-closing review and referral request.

Agents · Brokers · Property Managers
🍽️

Restaurants

Reservation confirmation → SMS reminder → post-meal review request → birthday offer automation → weekly specials broadcast to loyalty list.

Restaurants · Cafés · Catering
💆

Beauty & Wellness

Booking confirmation → prep instructions → reminders → post-visit thank you → rebooking nudge at 4 weeks → birthday offer → referral incentive.

Salons · Spas · Barbershops
⚖️

Professional Services

Consultation request → intake form → appointment scheduling → document collection → case updates → post-engagement review and referral sequence.

Lawyers · Accountants · Consultants

What Customers Say About Automation

★★★★★
“I was doing everything manually — calling leads back, sending reminders, asking for reviews. Now it all happens automatically. I literally save 15+ hours a week and my conversion rate doubled because leads get a response in seconds.”
Mike T. — Plumbing Company, Dallas
★★★★★
“The missed call text-back alone is worth the entire subscription. Every call we miss gets an instant text. Last month that generated 11 new appointments from calls we would have completely lost.”
Dr. Lisa K. — Dental Practice, Tampa
★★★★★
“I tried building this with Zapier and 4 different tools. It broke constantly and cost me $180/month. LeadSites does everything in one system, it actually works, and it’s cheaper. Should have switched sooner.”
Jason R. — Roofing Contractor, Phoenix

Automation FAQs

How many workflows can I create?

The Starter plan includes 5 workflows. Growth and Scale plans include unlimited workflows. Each workflow can have unlimited steps, branches, and enrolled contacts.

Do I need technical skills to build workflows?

Not at all. The visual builder is drag-and-drop — just pick a trigger, add your actions, set your timing, and turn it on. Plus you get 9+ pre-built templates you can activate with one click and customize to your business.

What’s the “smart stop” feature?

Smart stop automatically removes a contact from a workflow when they take a desired action — like replying to a message, booking an appointment, or being moved to a new pipeline stage. This prevents over-communication and keeps your messaging relevant.

Can workflows trigger other workflows?

Yes. You can add a contact to a different workflow as an action step. For example, when your “New Lead Response” workflow completes without a booking, it can automatically enroll the contact in your “Re-Engagement” workflow.

How fast do automations fire?

Instant triggers (form submission, tag added, pipeline changed) fire within seconds — not minutes. This is critical for speed-to-lead response. Wait steps and scheduled sends fire at the exact time you configure.

Can I send different messages based on how a lead responds?

Yes — that’s what if/then branching is for. Branch based on whether someone replied, opened an email, clicked a link, has a specific tag, matches a custom field value, or dozens of other conditions. Each branch can have its own complete sequence.

Does automation work with the CRM and booking?

Everything is connected. Workflows can trigger from CRM events (pipeline change, tag added, contact created), booking events (appointment booked, completed, no-show), and can update the CRM as actions (add tag, move stage, create task). It’s one integrated system.

Stop Doing Manually What a Machine Can Do Better

Speed-to-lead response, multi-day nurturing, appointment reminders, review requests, and no-show recovery — all running automatically while you focus on the work that matters. Start your free trial today.

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