Know Exactly What’s Working, What’s Not & Where Your Money Goes
One dashboard. Every metric. See which channels bring leads, which campaigns convert, where deals stall, and how every dollar of ad spend performs — without spreadsheets or guesswork.
The Reporting Problem
When your tools don’t talk to each other, you can’t answer the only question that matters: what’s working?
Flying Blind
Scattered Dashboards
LeadSites Analytics
Your Entire Business at a Glance
Open LeadSites and instantly see new leads, revenue, appointments, pipeline value, and conversion rates — all in real-time. No logging into 5 different tools, no waiting for reports, no spreadsheets.
Know Exactly Which Ad Generated That Sale
LeadSites tracks the entire journey — from the first ad click to the closed deal. See which campaign, keyword, and landing page brought each lead, and how much revenue each channel actually generated. No more guessing which ads work.
See Where Deals Stall & Fix the Bottleneck
Your pipeline isn’t just a list of names — it’s a revenue engine. LeadSites shows you exactly how many deals are in each stage, how long they sit there, and where they drop off. Find the bottleneck and fix it.
Campaign & Email/SMS Analytics
Track every campaign, every send, every click — all in one place.
Track Phone Calls Back to the Ad That Drove Them
Most local businesses get leads through phone calls — but without call tracking, you have no idea which ad, page, or campaign generated that call. LeadSites gives you trackable phone numbers that connect every call to its source.
Every Report You Need — Built In
No third-party analytics tools, no data exports, no spreadsheet gymnastics.
Business Dashboard
KPIs, trends, lead sources, and revenue at a glance. Your morning check-in.
Attribution Report
Source → lead → deal → revenue. Full-funnel attribution by channel, campaign, and keyword.
Pipeline Report
Stage conversion, time in stage, pipeline value, and bottleneck detection.
Email Analytics
Open rates, click rates, bounce, unsubscribe, revenue per send, and A/B results.
SMS Analytics
Delivery rate, reply rate, opt-outs, bookings generated, and revenue attributed to SMS.
Call Tracking
Calls by source, duration, recording, answered vs. missed, and text-back conversion.
Reputation Report
Review volume, average rating, platform distribution, response time, and sentiment trends.
Team Performance
Response time, close rate, deals handled, revenue per rep, and activity logs per team member.
LeadSites Analytics vs. Standalone Tools
Get everything in one dashboard instead of paying for multiple analytics subscriptions.
| Feature | LeadSites | Google Analytics | HubSpot |
|---|---|---|---|
| Website traffic analytics | ✅ | ✅ | ✅ |
| Lead source attribution | ✅ | Limited | ✅ |
| Revenue attribution | ✅ | ❌ | ✅ (paid) |
| Campaign-level ROI | ✅ | ❌ | ✅ (paid) |
| Email campaign analytics | ✅ | ❌ | ✅ |
| SMS campaign analytics | ✅ | ❌ | ❌ |
| Call tracking & recording | ✅ | ❌ | ❌ (add-on) |
| Pipeline & deal analytics | ✅ | ❌ | ✅ |
| A/B split testing | ✅ (Growth+) | Limited | ✅ (paid) |
| Reputation / review analytics | ✅ | ❌ | ❌ |
| Team performance reports | ✅ | ❌ | ✅ |
| Built-in CRM | ✅ | ❌ | ✅ |
| Email & SMS marketing | ✅ | ❌ | ✅ (paid) |
| Website & funnels | ✅ | ❌ | Limited |
| Booking & automation | ✅ | ❌ | Limited |
| Setup complexity | Plug & play | Technical | Moderate |
| Price | From $97/mo (everything included) |
Free (traffic only — no CRM, no marketing) |
$0–$800+/mo (analytics in paid tiers) |
Google Analytics is great for traffic but tells you nothing about revenue. HubSpot has powerful analytics but locks them behind expensive plans. LeadSites includes everything from $97/mo.
Analytics by Industry
Different businesses track different metrics. Here’s what matters most for yours.
Home Services
Track cost per lead by service type (plumbing vs. HVAC vs. drain), call tracking with source attribution, average job value, and seasonal trends to plan ad spend.
Healthcare
New patient acquisition cost, no-show rate trends, appointment source tracking, patient lifetime value, and recall compliance rates.
Real Estate
Lead source by listing type, days in pipeline per deal stage, agent performance comparison, and cost per closed transaction.
Beauty & Wellness
Booking source tracking, service popularity by month, rebooking rate, client retention, and revenue per stylist or therapist.
Restaurants
Reservation source, review velocity and rating trends, promo campaign performance, loyalty program engagement, and catering inquiry tracking.
Professional Services
Consultation-to-client conversion, lead source by practice area, pipeline velocity, referral tracking, and cost per case acquired.
What Customers Say About Analytics
“I was spending $2,400/month on Google Ads with no idea what was working. LeadSites showed me that ’emergency plumber’ keywords generated 3× more revenue than ‘plumber near me.’ I shifted my budget and got 40% more leads for the same spend.”Mike T. — Plumbing Company, Dallas
“The pipeline report showed me that deals were stalling at the ‘Quote Sent’ stage for an average of 8 days. I added a 48-hour follow-up automation and my close rate jumped from 22% to 34% in one month.”Jason R. — Roofing Contractor, Phoenix
“Before LeadSites, I had Google Analytics for traffic, Mailchimp for email, and a spreadsheet for everything else. Now I open one dashboard and see everything — leads, revenue, campaigns, pipeline. It saves me hours every week.”Dr. Emily R. — Dental Practice, Austin
Analytics FAQs
How does LeadSites track where leads come from?
LeadSites automatically captures UTM parameters, referrer data, and Google/Facebook click IDs when a lead submits a form, books an appointment, or calls a tracking number. This data is stored on the contact record and flows through to pipeline and revenue reports — giving you full attribution from first click to closed deal.
Can I connect Google Ads and Facebook Ads?
Yes. Connect your Google Ads and Facebook Ads accounts to see ad spend alongside lead and revenue data. LeadSites calculates cost per lead, cost per acquisition, and ROI by campaign automatically — no spreadsheets needed.
Do I still need Google Analytics?
For most small businesses, LeadSites analytics replace the need for Google Analytics. You get traffic data, lead sources, conversion tracking, and revenue attribution all in one place. If you need advanced traffic analysis (like detailed page-level behavior), you can still use Google Analytics alongside LeadSites.
Is A/B testing included?
A/B split testing is included on Growth and Scale plans. Test landing pages, funnels, emails, and SMS messages. LeadSites automatically splits traffic, tracks conversions, and declares a winner when statistical significance is reached.
How does call tracking work?
LeadSites provides trackable phone numbers you can assign to different sources — Google Ads, your website, your Google Business Profile, a yard sign, etc. When someone calls that number, it forwards to your real line and logs the source, duration, and recording. Missed calls automatically trigger a text-back.
Can I see reports on my phone?
Yes. The LeadSites dashboard is fully mobile-responsive, and the mobile app gives you push notification alerts for new leads, reviews, and key metrics. Check your numbers from the job site, between appointments, or on the go.
Can I export reports?
Yes. Export any report as CSV or PDF. Schedule automated weekly or monthly email reports to yourself, your team, or your clients. Agency users on Scale plans can white-label reports with their own branding.
Stop Guessing. Start Knowing.
One dashboard with every metric that matters — leads, revenue, attribution, pipeline, campaigns, calls, and reputation. All real-time. All included. Start your free trial and see your numbers clearly for the first time.