Solutions · Healthcare & Wellness

Your Chair Shouldn’t Be Empty Because a Patient Forgot Their Appointment

No-shows cost the average practice $150K+ per year. New patient inquiries go cold in hours. And your front desk is too busy answering phones to follow up. LeadSites fills your chairs, reduces no-shows, and grows your reviews — automatically.

🦷 Dental 🦴 Chiropractic 💉 Med Spa 🧠 Therapy & Counseling 👁️ Optometry 🐾 Veterinary 💆 Physical Therapy 🏋️ Functional Medicine
30%
Avg. No-Show Rate Without Reminders
$150K+
Revenue Lost to No-Shows Per Year
67%
Of Patients Choose Providers by Reviews
$600–$1,200
Lifetime Value of One New Patient

Sound Familiar?

If you run a healthcare or wellness practice, this is probably your typical week.

🚫

“Three No-Shows Today”

Three empty chairs at $200 each. That’s $600 lost before lunch. Your front desk called to confirm but nobody picked up. The patients “forgot.” This happens 6–8 times a week and you’ve accepted it as normal.

📞

“We Can’t Answer Every Call”

Front desk is checking in patients, answering insurance questions, and pulling charts. The phone rings. They can’t pick up. The new patient inquiry goes to voicemail. 80% of those callers won’t leave a message — they’ll call the next practice on Google.

😴

“Patients Ghost After the First Visit”

New patient comes in for a cleaning, exam, or consultation. You recommend follow-up treatment. They leave. No one follows up. They forget. 40% of new patients never come back for the treatment they need.

“The Practice Down the Street Has 240 Reviews”

Your care is excellent. Patient satisfaction is high. But you have 34 Google reviews while your competitor has 240 with a 4.9 rating. When someone searches “dentist near me,” they don’t call you — they call the one with more stars.

💸

“We’re Paying for 5 Different Systems”

Practice website from Officite, reminders from Weave, email from Constant Contact, reputation from Birdeye, and a CRM that nobody updates. $600+/month and the front desk toggles between 5 tabs all day.

📆

“Reactivation? What Reactivation?”

You have 2,000+ patients who haven’t been in for 6+ months. They need cleanings, exams, adjustments. But nobody has the time to call them. That’s $200K+ in reactivation revenue sitting dormant in your patient database.

How LeadSites Fixes Every One of These Problems

Six problems. One platform. Here’s the fix for each.

📅
SMS Reminders + 2-Way Confirmation −58% no-shows

Automatic reminders at 72h, 24h, and 2h before every appointment. Patients reply “YES” to confirm or tap to reschedule — not cancel. No-shows drop from 30% to under 8%. That’s 22+ extra kept appointments per month at $200 each = $4,400 recovered revenue.

📱
Missed Call Text-Back Automatic

Every missed call instantly triggers a text: “Thanks for calling {{practice_name}}! We’re helping another patient right now. How can we help? Reply here or book online →” — 55% of those callers book online. No more lost new patients because the front desk was busy.

🔄
Treatment Follow-Up Automation +40% case acceptance

After the first visit, patients enter an automated sequence: Day 1 “Great meeting you” email → Day 3 treatment benefit SMS → Day 7 “Ready to schedule?” with booking link → Day 14 final gentle nudge. Patients who were “thinking about it” come back and accept treatment.

Automated Review Requests After every visit

After each appointment, patients get a text: “How was your visit with Dr. {{name}}?” Happy → Google review page. Unhappy → private feedback form so you can fix the issue before it becomes a 1-star review. Average result: 34 → 240+ reviews in 12 months.

💰
One Platform, One Bill Save $500+/mo

Website, CRM, email, SMS, online booking, reviews, automation, and analytics — all for $97/mo. Replace Officite + Weave + Constant Contact + Birdeye. One login. One training session for your front desk. Everything connected.

📧
Patient Reactivation Campaigns Wake up dormant patients

Tag patients who haven’t visited in 6+ months. Send an automated reactivation sequence: “It’s been a while! Your next cleaning is overdue” + special offer + booking link. Average result: 8–12% of dormant patients rebook. That’s 160–240 appointments from a 2,000-patient list.

The Complete Patient Journey

From the moment someone Googles “dentist near me” to the moment they refer a friend.

🔍
1. Patient Searches
“Dentist near me” · “chiropractor back pain” · “Botox med spa” · “therapist accepting new patients.” They find your professional website with clear service pages, your reviews, and a prominent “Book Now” button — not a generic template that looks like every other practice.
📱
2. They Reach Out
They book online, fill out a form, call, or text. If they call and front desk is busy, they get an instant text-back with a booking link. If they submit a form, they’re in your CRM in seconds with an auto-response confirming you’ll be in touch.
📅
3. Appointment Booked + Reminders
Patient books by service type (cleaning, consultation, adjustment, facial). Gets instant confirmation + intake form link. Then automatic reminders at 72h, 24h, and 2h with two-way reply. “Reply YES to confirm.” No-shows plummet. Empty chairs fill.
4. Visit Complete → Review + Follow-Up
After the appointment: automated “How was your visit?” text → happy patients go to Google, unhappy go to private feedback. If treatment was recommended, a follow-up sequence starts: Day 3 benefit reminder, Day 7 booking nudge, Day 14 gentle final reach-out.
🔄
5. Recall & Reactivation
6-month recall reminders go out automatically: “Time for your next cleaning/check-up/adjustment!” For dormant patients (6–12+ months), a dedicated reactivation campaign with special offers brings them back. Average: 8–12% rebook rate from a single campaign.
❤️
6. Referral & Lifetime Value
Happy patients get periodic referral requests: “Know someone who needs a great dentist? Share this link for 10% off their first visit.” Birthday emails, holiday greetings, and wellness tips keep your practice top-of-mind. One patient = $600–$1,200 lifetime value × referrals = exponential growth.

Built for Your Practice

LeadSites is configured specifically for how healthcare and wellness practices actually operate.

🦷

Dental

Booking by type: cleaning, whitening, emergency, implant
New patient intake forms sent before visit
Treatment plan follow-up sequences
6-month recall reminders (hygiene cycle)
Insurance accepted / payment plan info pages
🦴

Chiropractic

Free consultation / spinal screening funnel
Care plan adherence reminders
Recurring appointment scheduling (3×/week)
Wellness plan upsell email sequences
Educational content drip (posture, ergonomics)
💉

Med Spa

Service menu with before/after galleries
Free consultation booking funnel
Treatment refresh reminders (Botox 3–4 mo, filler 6–12 mo)
VIP loyalty program emails + birthday offers
Seasonal promotion campaigns (summer, holiday)
🧠

Therapy & Counseling

Confidential inquiry form (HIPAA-conscious)
Specialization pages (anxiety, couples, grief)
Recurring session scheduling (weekly/biweekly)
Sensitive reminder messaging (no service details)
Insurance panel + sliding scale info pages
👁️

Optometry

Annual eye exam recall reminders
Contact lens reorder automation
Frame gallery showcase on website
Insurance verification info pages
Post-LASIK referral follow-up sequence
🐾

Veterinary

Booking by pet type + service (wellness, dental, surgery)
Vaccine and annual exam reminders
New pet owner welcome sequence
Emergency vs. routine intake routing
Flea/tick/heartworm seasonal campaigns
Also works for: Physical Therapy Dermatology Podiatry Functional Medicine Acupuncture Massage Therapy Psychiatry Urgent Care

The No-Show Math Your Practice Can’t Ignore

Most practices accept no-shows as inevitable. They’re not. Here’s what they’re actually costing you.

❌ Without LeadSites (30% No-Show Rate)

200
Appointments/month
60
No-shows (30%)
$200
Avg. appointment value
$12,000
Lost per month
= $144,000 lost per year

✅ With LeadSites (8% No-Show Rate)

200
Appointments/month
16
No-shows (8%)
44
Appointments saved
$8,800
Revenue recovered/mo
= $105,600 recovered per year (for $97/mo)
Real Results

What Happens in 6 Months

This is a real LeadSites customer — a two-dentist practice in suburban Phoenix. Before LeadSites, they used Officite for their website, Weave for reminders, and Constant Contact for email. Here’s what changed.

Before
30%
No-show rate
After 6 Months
8%
No-show rate (−73%)
Before
34
Google reviews (3.8★)
After 6 Months
142
Google reviews (4.9★)
Before
18
New patients/month
After 6 Months
41
New patients/month (+128%)
Before
$620
Monthly tool spend
After 6 Months
$197
Monthly tool spend (−68%)
9:41 AM ⚡ 94%
📊 Today’s Schedule
Bright Smile Dental · Phoenix, AZ
14
Appointments
12
Confirmed
3
New Patients
Recent Activity
New 5-star review!
Maria S. on Google · “Dr. Chen is amazing!” · 18 min ago
📅
Appointment confirmed
Robert T. replied YES · Cleaning 2:00 PM
📱
Missed call → text sent
(555) 321-7890 · “New patient inquiry” · Booked online!
🔄
Reactivation rebook!
Janet P. · Last visit 9 months ago · Booked cleaning

🔒 A Note on Compliance & Privacy

We take patient communication seriously. LeadSites includes features designed with healthcare compliance in mind:

TCPA-compliant SMS with opt-in tracking
Unsubscribe management on all communications
Privacy-sensitive reminder messages (no PHI in SMS)
256-bit SSL encryption on all data
Consent recording for all communications
US-based data storage

Note: LeadSites is a marketing and communication platform. For practices requiring full HIPAA-compliant EHR integration, we recommend using LeadSites alongside your existing EHR/PMS system. We do not store protected health information (PHI).

What Healthcare Pros Say

★★★★★
“Our no-show rate went from 30% to 8% in the first two months. That’s 22 extra kept appointments per month at $200 average — $4,400 in recovered revenue. The SMS reminders with 2-way confirmation are the single most valuable feature. Patients love the convenience.”
Dr. Lisa C. — Dental Practice, Phoenix
★★★★★
“We went from 34 Google reviews to 142 in 6 months. After every appointment, patients get a quick text asking about their visit. It takes them 30 seconds. Our rating jumped from 3.8 to 4.9 and we now show up first when people search ‘dentist near me.’ New patient calls doubled.”
Dr. Lisa C. — Dental Practice, Phoenix
★★★★★
“The treatment follow-up automation is incredible. A patient comes in for a consultation, we recommend a $3,000 treatment plan, and they say ‘let me think about it.’ Before, that was the end. Now they get a 3-email sequence explaining the benefits and a booking link. Our case acceptance went from 42% to 68%.”
Dr. James R. — Chiropractic, Denver
★★★★★
“We ran a reactivation campaign to 1,800 dormant patients — people who hadn’t been in for 6+ months. 11% rebooked within 2 weeks. That’s 198 appointments from one email + SMS sequence. At $180 average, that’s $35,640 in revenue from patients we’d already lost.”
Dr. Sarah M. — Dental Practice, Austin
★★★★★
“The Botox refresh reminders are perfect. Every client gets a text at 3 months: ‘Time for your Botox refresh! Book your touch-up →.’ 74% of our clients now rebook before we even have to think about it. Retention went from 60% to 89%. That’s the difference between surviving and thriving.”
Rachel K. — Med Spa, Miami
★★★★★
“Missed calls were our biggest problem. Front desk is always busy with patients in the office. Now every missed call gets an instant text with our booking link. 55% of those callers book online. That’s 8–10 extra new patients per month we were losing to the practice down the street.”
Dr. Kevin W. — Optometry, Atlanta

Questions from Healthcare Professionals

Is LeadSites HIPAA-compliant?

LeadSites is a marketing and communication platform — not an EHR or a system for storing protected health information (PHI). We include TCPA-compliant SMS with opt-in tracking, 256-bit encryption, and privacy-sensitive messaging that avoids including clinical details. For practices that need full HIPAA-compliant workflows, we recommend using LeadSites alongside your existing EHR/PMS system. LeadSites handles the marketing, communication, and patient engagement side.

Does it replace our practice management software?

No — and it shouldn’t. Your PMS/EHR handles clinical records, billing, and insurance. LeadSites handles the marketing and communication layer: website, online booking, review requests, reminders, email campaigns, reactivation, and analytics. Think of it as the front-end that fills your chairs and keeps patients engaged, while your PMS handles everything that happens after they’re in the chair.

How do the SMS reminders work without sharing patient details?

Reminders are privacy-conscious by design. A typical message reads: “Hi Sarah, this is a reminder about your appointment tomorrow at 2:00 PM. Reply YES to confirm or call us to reschedule.” No provider name, no procedure type, no clinical details. You customize the templates and control exactly what’s included in every message.

Can patients book by specific service type?

Yes. You set up your services (cleaning, whitening, consultation, emergency, adjustment, facial, etc.) with estimated duration, provider assignment, and availability. Patients pick their service, choose a date and time, and book online. You can set different time slots for different services and even require deposits for premium treatments.

How does the reactivation campaign work?

You tag patients by their last visit date. Then launch a pre-built reactivation sequence: an email (“It’s been a while — your next check-up is overdue!”) + an SMS with a direct booking link + a follow-up nudge 5 days later. Average rebook rate is 8–12%. For a practice with 2,000 dormant patients, that’s 160–240 appointments from a single campaign.

Can my front desk staff learn this easily?

Yes. Most front desk staff are up and running within 1–2 hours. The interface is designed for non-technical users — drag-and-drop scheduling, simple contact management, and one-click campaign launches. We provide onboarding training and the automation runs in the background without staff intervention once set up.

What about multi-location practices?

Each location gets its own sub-account with location-specific branding, phone numbers, booking pages, and review profiles. The practice owner sees a roll-up dashboard across all locations. Growth plan ($197/mo) supports 3 users; Scale plan ($297/mo) supports unlimited users and locations.

How much does it cost?

Starter is $97/month — website, CRM, email, SMS, booking, reviews, 5 automation workflows, and analytics. Growth is $197/month — adds unlimited automations, treatment follow-up sequences, reactivation campaigns, call tracking, and 3 users. Scale at $297/month adds unlimited users and multi-location support. No contracts. Cancel anytime.

Fill Every Chair. Grow Every Month.

Every no-show, missed call, dormant patient, and missing Google review is revenue walking out the door. LeadSites fills your schedule, reduces no-shows by 58%, grows your reviews automatically, and reactivates patients who’ve drifted away — so your practice grows steadily without adding staff.

No credit card required. Full access. Cancel anytime.
🦷 Works for every practice type
🔒 TCPA-compliant SMS
📱 Front desk + provider app
💰 From $97/mo
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