Features · Reporting & Analytics

Know Exactly What’s Working, What’s Not & Where Your Money Goes

One dashboard. Every metric. See which channels bring leads, which campaigns convert, where deals stall, and how every dollar of ad spend performs — without spreadsheets or guesswork.

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1
Dashboard for Everything
0
Spreadsheets Required
Real-time
Data — Not Last Month’s Report
Full
Attribution — Ad Click to Sale

The Reporting Problem

When your tools don’t talk to each other, you can’t answer the only question that matters: what’s working?

🤷

Flying Blind

❌ No idea which ads generate revenue
❌ “I think Facebook works… maybe?”
❌ Can’t tell cost per lead by channel
❌ Don’t know where deals stall
❌ Reporting = gut feeling
❌ Waste budget on wrong channels
📊

Scattered Dashboards

⚠️ Google Analytics for traffic
⚠️ Facebook Ads for campaigns
⚠️ CRM for pipeline numbers
⚠️ Mailchimp for email stats
⚠️ Spreadsheet to stitch it together
⚠️ Data never matches across tools
📈

LeadSites Analytics

✅ Every metric in one dashboard
✅ Full attribution: click → sale
✅ Cost per lead by channel
✅ Pipeline velocity & deal tracking
✅ Campaign ROI in real-time
✅ Included in every plan
Business Dashboard

Your Entire Business at a Glance

Open LeadSites and instantly see new leads, revenue, appointments, pipeline value, and conversion rates — all in real-time. No logging into 5 different tools, no waiting for reports, no spreadsheets.

✓
KPI cards — New leads, revenue, appointments, conversion rate, and response time at the top of every screen.
✓
Date range selector — Today, this week, this month, this quarter, custom range. Compare against prior periods.
✓
Trend lines — See whether your numbers are going up, down, or flat over time.
✓
Mobile-friendly — Check your numbers from your phone while you’re on a job site or between appointments.
📊 Business Dashboard
This Month vs Last Month
New Leads
142
↑ 23% vs last
Revenue
$38.4K
↑ 18% vs last
Appointments
87
↑ 12% vs last
Close Rate
34%
↑ 5pts vs last
Leads Over Time
W1
W2
W3
W4
W5
W6
W7
W8
Now
Top Lead Sources
Google Ads
59 42%
Facebook
40 28%
Organic
26 18%
Referral
17 12%
Full Attribution

Know Exactly Which Ad Generated That Sale

LeadSites tracks the entire journey — from the first ad click to the closed deal. See which campaign, keyword, and landing page brought each lead, and how much revenue each channel actually generated. No more guessing which ads work.

✓
Source tracking — Google Ads, Facebook, Instagram, organic, referral, direct — all tagged automatically.
✓
Campaign & keyword level — See which specific ad campaign, ad set, and even keyword drove each lead.
✓
Revenue attribution — Connect closed deals back to the original source. Know your true ROI per channel.
✓
Cost per lead & cost per acquisition — Calculate real CPL and CPA by channel, not just click cost.
🎯 Channel Attribution
Channel Leads Closed Revenue CPL ROI
Google Ads
 59 22 $19,800 $42 792%
Facebook Ads
 40 12 $10,200 $31 720%
Organic/SEO
 26 10 $6,400 $0 ∞
Referral
 17 4 $2,000 $0 ∞
Total: 142 leads → 48 closed $38,400 revenue
Pipeline Analytics

See Where Deals Stall & Fix the Bottleneck

Your pipeline isn’t just a list of names — it’s a revenue engine. LeadSites shows you exactly how many deals are in each stage, how long they sit there, and where they drop off. Find the bottleneck and fix it.

✓
Stage conversion rates — See what percentage of leads advance from each stage to the next.
✓
Average time in stage — Spot deals that are sitting too long and need attention.
✓
Pipeline value — Know the total dollar value at each stage and forecast revenue.
✓
Team performance — Compare close rates, response times, and pipeline throughput per team member.
🔄 Pipeline Report — Sales Pipeline
New Lead 142 contacts · $284K value
100%
Contacted 118 contacts · $236K value
83%
Avg 4 min to first contact ↑
Appointment Set 87 contacts · $174K value
61%
Quote Sent 62 contacts · $124K value
44%
⚠️ Avg 6.2 days in stage — bottleneck
Won 🎉 48 contacts · $38.4K closed
34%
💡 Insight: Deals are spending 6.2 days in “Quote Sent” — 2× longer than other stages. Consider adding a 48-hour follow-up automation to this stage.

Campaign & Email/SMS Analytics

Track every campaign, every send, every click — all in one place.

📧 Email Campaign
March Newsletter
2,340
Delivered
42.3%
Open Rate
8.7%
Click Rate
14
Leads Generated
↑ 12% open rate vs last send
📱 SMS Campaign
Spring Special Promo
890
Delivered
98%
Open Rate
24.1%
Reply Rate
31
Bookings
$2,480 revenue attributed
🧪 A/B Split Test
Landing Page: Free Quote
Variant A
12.4%
conversion
524 visitors
Variant B 🏆
18.7%
conversion
518 visitors
Variant B wins by +51% · 96% confidence
Call Tracking

Track Phone Calls Back to the Ad That Drove Them

Most local businesses get leads through phone calls — but without call tracking, you have no idea which ad, page, or campaign generated that call. LeadSites gives you trackable phone numbers that connect every call to its source.

✓
Tracking numbers — Assign unique numbers to ads, landing pages, and offline campaigns.
✓
Call recording — Record calls for quality assurance and training. Listen from the dashboard.
✓
Call-to-lead — Auto-create CRM contacts from phone calls. Tag with source.
✓
Missed call text-back — Automatically text anyone who doesn’t get through.
📞 Call Tracking — This Month
156
Total Calls
132
Answered
24
Missed → Texted
Recent Calls
✅
Sarah M. · (555) 234-8901
4:23 min · Google Ads “plumber emergency”
2h ago
✅
James W. · (555) 876-5432
2:15 min · Facebook Ad “spring special”
3h ago
📱
Unknown · (555) 444-1122
Missed → Auto-text sent · Google Maps listing
5h ago

Every Report You Need — Built In

No third-party analytics tools, no data exports, no spreadsheet gymnastics.

📊

Business Dashboard

KPIs, trends, lead sources, and revenue at a glance. Your morning check-in.

🎯

Attribution Report

Source → lead → deal → revenue. Full-funnel attribution by channel, campaign, and keyword.

🔄

Pipeline Report

Stage conversion, time in stage, pipeline value, and bottleneck detection.

📧

Email Analytics

Open rates, click rates, bounce, unsubscribe, revenue per send, and A/B results.

📱

SMS Analytics

Delivery rate, reply rate, opt-outs, bookings generated, and revenue attributed to SMS.

📞

Call Tracking

Calls by source, duration, recording, answered vs. missed, and text-back conversion.

⭐

Reputation Report

Review volume, average rating, platform distribution, response time, and sentiment trends.

👥

Team Performance

Response time, close rate, deals handled, revenue per rep, and activity logs per team member.

LeadSites Analytics vs. Standalone Tools

Get everything in one dashboard instead of paying for multiple analytics subscriptions.

Feature LeadSites Google Analytics HubSpot
Website traffic analytics✅✅✅
Lead source attribution✅Limited✅
Revenue attribution✅❌✅ (paid)
Campaign-level ROI✅❌✅ (paid)
Email campaign analytics✅❌✅
SMS campaign analytics✅